How to Stay Motivated - Part 1

 by: Dr. Zonnya First Lady of Motivation

As a "Motivation Trainer" for over 20 years, I have researched the subject of "Motivation." It is talked about a lot, but not very much is taught or written about it. It seems to be a word that eludes us. I often here people say: "Can you motivate me?" or "I need motivating." or "I've lost my motivation."

Part of the challenge in understanding the concept of "Motivation" is to understand what it means. We seem to have a distorted definition of what it is. Since we know that words have positive or negative energy connected to them, it is important that we know what words we are saying and what those words mean.

Let's start our journey into understanding "Motivation" with a workable definition.

Motivation is:

1. Making a Choice

2. To Take Action

3. For a Result

4. Whether You Feel Like It or Not.

"Motivation" is about what you choose, not how you feel. The first myth about "Motivation" is that it somehow has something to do with how you feel. So if you feel like exercising, you are motivated, and if you don't feel like exercising, you aren't. If you feel like working your network marketing business, then you are motivated; if not, you just aren't motivated. If you feel, like going to church, you are motivated; if you don't feel like it.... And as you can imagine, there are hundreds of scenarios that we could mention.

Once we accept a "new definition" of "Motivation," we can move forward to using it as a tool in our lives to help us achieve results.

Starting with 1. Making a Choice.

Everything is a choice. Choice equals results. Good choices = Good results. Bad choices = Bad results. From the time you are born, until the time you die, you will literally make hundreds and hundreds of choices. Every choice has a result. The caveat is that you may make a choice today, but not get the result today. Results are still coming even if delayed. To stay motivated, we start with what choices will we make for specific results in our lives in every area: Physical, mental, spiritual, social, financial, family.

2. To Take Action

Once we make a choice for a result, the mind automatically goes into the mode of: "What action do I need to make in order to achieve the result?" This is how we develop our action plan for choosing and accomplishing results in our lives. If you don't know what action to take to achieve your result, you mind will go into the mode: "Where do I go to learn what to do to accomplish this result?"

Your mind is a powerful friend or foe. With all the many years of studying the mind, we still know so little about it. It was created to help you. Unfortunately with some of our old negative programming, often our mind does not help us. It is so important that we are continually alert to negative programming that is keeping us from fulfilling more of our potential.

The reason we take action is for the result.

3. For a Result

What results are you choosing for your life today? The results you have in your life today are from the choices you have made in your yesterday. The results you will have today and in the future will be from the choices you make. Understand, you cannot make the right choices if you have not clearly defined the result.

What results do you choose for your health, you body, your eating habits, etc?

What results do you choose for your thinking, your attitude, your words that you speak, etc?

What results do you choose for your spiritual life? I did not say "religion"; I said for your "spiritual" life?

What results do you choose for being involved with your community, your friends, etc?

What results do you choose for you business, your profession, you finances, etc?

What results do you chose for your family, for your relationships, etc.?

It is important that you develop a "result-driven" mindset.

4. Whether You Feel Like It or Not.

When you make a choice to take action for a results, then how you feel does not enter into the equation. How many times do you do what you do, when you do not feel like it? If you have children, how many times do you get up in the middle of the night to take care of your child when you did not feel like it? Have you ever gone to a business training seminar, but you didn't feel like it? Have you ever persevered in the midst of feeling bad, to do a business presentation or make extra calls?

In all of these situations, "Motivation" was in operation. You were "Motivated."

We are "Motivated" when we make a choice to take action for a result whether we feel like it or not. Motivation is not about "feeling," it is simply about "choosing." We can have a Motivated day every day we choose to. Should we chose to have a "laid-back" day, that is great...that is a choice too.

We begin the journey of staying motivated when we first know what "Motivation" is.

Is This the PR You Thought You Were Getting?

 by: Robert A. Kelly

You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?

Yes, that?s right, it?s where you use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives.

What it boils down to is (1) your public relations effort must involve more than special events, brochures and news releases if you really want to get your money?s worth, and (2), the right PR really CAN alter individual perception and lead to changed behaviors that help you succeed!

You can do it when you bring that fundamental premise of PR mentioned above, into play. It goes like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

What kind of results can you, as a business, non-profit or association manager, expect from such an approach? Well, for starters, improved relations with government agencies and legislative bodies, stronger relationships with the educational, labor, financial and healthcare communities; prospects starting to work with you; customers making repeat purchases; and even capital givers or specifying sources looking your way

And that?s not all. You also could see progress in the form of membership applications on the rise; new proposals for strategic alliances and joint ventures; rebounds in showroom visits; enhanced activist group relations, and expanded feedback channels; as well as community service and sponsorship opportunities; not to mention new thoughtleader and special event contacts.

Yes, that?s promising quite a bit but that?s what this approach to public relations is capable of delivering.

Of course the PR people supporting you as a manager ? agency or staff ? must be real team members and committed to you, as the senior project manager, to the PR blueprint and its implementation, starting with target audience perception monitoring.

Ask yourself how important it is that your most important outside audiences really perceive your operations, products or services in a positive light? Then assure yourself that your PR staff buys into that notion wholeheartedly. Be especially careful that they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.

Review the PR blueprint in detail with your team, especially the plan for monitoring and gathering perceptions by questioning members of your most important outside audiences. Use questions like these: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with the interchange? Have you experienced problems with our people or procedures?

The perception monitoring phases of your program obviously can be handled by professional survey people, IF the budget is available. But keep in mind that your PR people are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

Clearly, you will need a well-defined goal, one that responds to the aberrations that appeared during your key audience perception monitoring. As a flexible goal, it could call for straightening out that dangerous misconception, or correcting that gross inaccuracy, or doing something about that damaging rumor.

Inevitably, a goal needs a strategy to show you how to get there. And here, you have three strategic choices for handling a perception or opinion challenge: create perception where there may be none, change the perception, or reinforce it. Unfortunately, a bad strategy pick will taste like fudge sauce on your spareribs, so be sure the new strategy fits well with your new public relations goal. For instance, you don?t want to select ?change? when the facts dictate a ?reinforce? strategy.

Changing people?s minds to your way of thinking is a tough assignment, so your PR team must set down the needed corrective language. Words that are compelling, persuasive and believable AND clear and factual. You must do this if you are to correct a perception by shifting opinion towards your point of view, leading to the desired behaviors.

Sit down again with your communications specialists and review your message for impact and persuasiveness. Then, select the communications tactics most likely to carry your words to the attention of your target audience. You can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be sure that the tactics you pick are known to reach folks just like your audience members.

Because the credibility of a message can occasionally depend on its delivery method, you might introduce it to smaller gatherings rather than using higher-profile tactics such as news releases or talk show appearances. One good thing about doing progress reports for clients or bosses is that they sound the alert for you and your PR folks to return to the field for a second perception monitoring session with members of your external audience. Using many of the same questions used in the first benchmark session, you must now stay alert for signs that the bad news perception is being altered in your direction.

If impatience shows up, you can always accelerate things with more communications tactics and increased frequencies.

It should be an irresistable premise for any manager! Do something positive about the behaviors of those outside audiences that MOST affect your organization. And do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed.

Wow!

end

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1125 including guidelines and resource box.

Robert A. Kelly © 2004.

Why and How to Work with a Consultant

 by: Bryan Wilson

A good consultant provides specialist abilities and experience, innovative ideas, second opinions (reality checks), unbiased appraisals, and new approaches.

A good consultant will leave you with tools, plans, and materials, and will transfer knowledge and resources to help you use them.

Avoid making mistakes and wasting time and resources. A small investment and timely, professional advice can mean savings and increased revenues in the future.

Adding the services of a consultant can make a difference when time or human resource constraints would otherwise mean a lost revenue, market, promotion, or funding opportunity.

Know your limitations and expect a consultant to know theirs. You may have someone on staff who will volunteer to create advertisements, a website, or a marketing plan--but if they aren't truly qualified, you could be paying later to undo damage or make up for missed opportunities. A good consultant will also refer you to other specialists or obtain the services of subcontractors when they need to complement their own expertise.

You are uniquely qualified to handle many aspects of your own business. Hiring a specialist, when necessary, can free you to do what you do best and make the most of your resources.

HOW TO WORK WITH A CONSULTANT

Find a specialist with experience in your industry!

Get to know the consultant(s) and work together informally to help them prepare a proposal that addresses your objectives. You can often get some good, free assistance in clarifying these objectives.

Don't waste the consultant's time if you aren't serious about evaluating their proposal, and don't seek so many proposals that none of the consultants who respond have a good chance to be hired (You should generally keep the number of applicants in the running to four or fewer). Do expect the consultants to ask good questions and learn about your business. Avoid consultants who say they have immediate solutions or feel ready to talk about details, design, technology, or implementation before they have begun to understand your business and objectives??look for a careful approach!

Clarify your specific goals and larger objectives, and state these in writing to the consultant when you request their proposal. Remain flexible about these goals, since you are paying for the advice of the consultant about these matters--perhaps some of your goals could be refined or modified!

Prepare a rough budget range for the consultant. A good consultant will not simply bid the maximum amount, but should give you a few price options depending on the scope of their services. They will tell you if the budget is truly unrealistic and can help you re-evaluate your objectives or propose dividing the project over multiple phases. Maintaining an open dialogue about budgets and prices is preferable to developing an adversarial relationship during the bidding phase, which can lead to misunderstandings, wasted resources, and poor outcomes for the project.

Remember to include your own monetary and human resource costs in your internal budget estimate. Also allow for any costs associated with materials, transportation, or other expenses that a consultant may need to pass on to you. Clarify how expenses will be handled.

Clarify the timeline for the project. Remain flexible about the deadline, if possible, and realize that a fast-approaching deadline may impact the price quoted by the consultant. Expect the consultant to prepare a project outline that meets this timeline. Realize that it is not uncommon for a project with an unrealistically short deadline to end up being finished long after the same project would have been if you had allowed an extra few days or weeks from the start.

Sign a written contract with the consultant. This can often be as simple as signatures on the proposal submitted by the consultant, if all important matters were covered in that document.

Establish a project manager or producer to be the main contact for the consultant and to be responsible for all major decisions. Make sure this person has the knowledge and authority to make decisions and allocate necessary resources. The consultant should also assign one person from their staff who will have final responsibility for decisions and will handle most communication with you.

Maintain regular communication during the project, between project managers/producers on your staff and the consultant's. Expect to be shown incremental progress and to be asked to give your approval at major project milestones. Make sure you formalize these important decisions in writing--these milestones and approval areas should usually be agreed upon at the beginning of work. Do, however, trust your consultant and avoid micro-managing every detail and piece of work.

Before the project begins, agree upon cost and deadline implications of any change requests made by you, or changes to the scope of work, should these be necessary. Change requests and "scope creep" are common causes for disagreement and strained relations between clients and customers--recognize that "minor changes" add up quickly and can sometimes make the project financially untenable for the consultant. Conversely, if both parties have communicated well, and been realistic in their objectives, you will often find that a good consultant will make an extra effort on something, just to make sure you are happy with their services.

If something does go wrong with the project and relations begin to be strained, agree to take a break from the work for a couple of days or more. It will often be far easier, afterward, for both parties to understand the other party's point of view, to reach compromise, to correct a misunderstanding in a way that is satisfactory to all, and to get back to work.

Finally, make sure you will know how to use (and update, where relevant) new materials, documents, and plans created by the contractor. Include resources for training in the budget.

IN CONCLUSION

By following these guidelines, you should be well on your way to good results on your next project! While these may at first seem like a lot of unnecessary rules, or barriers to a speedy completion of your project, they will actually prepare for smooth and timely completion. It is much better to be clear about things from the start than to have to repeat work later; or worse, have a major disagreement which will strain relations and prove beneficial to neither party. There are many good consultants available who can bring specialist expertise and good management skills to your projects. A little extra help and relevant information might be a great investment in your future success. Best of luck with your work!

(Seattle, USA; August 2004)

Managing Your Business? Cash Flow

 by: Monte Zwang

You wouldn?t drive a car without a gas gauge or speedometer, and if you?re driving on an empty tank, you won?t get very far. Then why would you make financial decisions without the proper tools? Businesses must master controlling the flow of cash. Cash flow planning helps eliminate uncertainty, identify obstacles and move forward armed with information. With information you can make plans and changes to improve your business.

Why a Cash Flow Statement?

Many business owners believe their financial statements will give them all the information they need. Financial statements are an historical tool that shows you where your business has been. A Cash Flow is the fancy name for a working budget that tells you how much cash your business actually has. Working in sync with your balance sheet your cash flow should be an easy-to-read tool that allows you to monitor sales, costs, profitability, collections and cash. It allows you to plan for future cash needs for growth, while identifying operational issues requiring immediate action.

Successful cash flow planning does not require a degree in accounting. What you need is real-time understanding of where the cash is originating, where it is going, and how much is left over (just like you do at home). Businesses need to operate with a cash flow model that looks ahead one year, month by month, and is updated with actual results every week.

Create a Worksheet

The formula for successful cash flow management is deceptively simple. Money in. Money out. Money left over. If there isn?t any money left over, then you need to do something differently.

Start with Sales. Sales is work performed that is documented by cash register receipts, guest checks or invoices. Project the amount of sales you anticipate month-by-month starting with the current month. Sales should fluctuate when you consider the seasonality of your business. Break the sales into categories and be conservative.

Project your collections month by month. Collections are the money you put into the bank in the form of cash, checks or charge card vouchers. If Sales do not equal Collections, you either have accounts receivable or a cash control problem.

Review your expenses. Define your expenses into two major areas: Cost of Sales (expenses that fluctuate with sales such as product costs) and Overhead Expenses (expenses that do not fluctuate with sales). Define the cost percentages for your major sales categories. Forecast all other Overhead Expenses (rent, utilities, insurance, licenses, etc.). Project all expenses out in the month they will be paid.

Forecast your payroll. List your current and anticipated employees and categorize them as Cost of Sales labor or Overhead labor. Cost of Sales labor may be projected in part by a target labor cost percentage. Estimate payroll expense per employee (average hours worked, rate of pay) over the next twelve months.

Evaluate Your Profitability

With monthly sales and expenses projected, business profitability, feasibility and value can be determined. Total Sales minus Total Cost of Sales Expenses (including Cost of Sales payroll) minus Total Overhead Expenses (including Overhead payroll) equals Monthly Cash Reserve. This is also your profitability. Is there any money left?

What debt are you servicing? Evaluate this debt separately from your profitability. Debt takes many forms including notes, loans, credit cards, leases, and lines of credit. When businesses must restructure their debt in order to improve cash flow, lenders expect the business?s Balance Sheet to look a certain way in order to qualify for financing.

So, What?s Next?

Once this working budget is assembled, a break-even sales volume can be determined that generates enough profit to cover debt load and have no cash loss. Your cash flow objectives are now clarified and strategies can be implemented. Any issues that caused a cash flow problem will now be corrected.

With your Cash Flow mapped out, you have the beginning of control.

Cash Flow Planning brings financial stability to a business through pro-active budgeting, monitoring and adjustments. You will understand where you are today and what your options and priorities are. You will be able to forecast your cash needs and gain control of your business. With the use of a Cash Flow, your business will have more money and a road map for the future.

? Written by Monte Zwang of Steele Development Corporation, a consulting firm specializing in business development and financial strategies. You can reach Steele Development by calling 206.878.9666 or online at www.Steeledevelopment.com.

Seven Tips For Work-At-Home Motivation

 by: Cathy Goodwin, Ph.D.

Considering a work-from-home business? Clients often say their biggest fear is loss of momentum. Here are ten tips to keep yourself motivated and productive.

(1) Build structure into your day.

Create a schedule and To Do list every evening for the next day, before you sign off for the day. (And yes ? it is important to sign off, even if you return later to complete a project.) Include breaks and email reading time.

(2) Define goals by numbers ("write 1000 words") instead of time ("2 hours on Mega account"). One of the joys of working at home is you get to quit when you?re finished ahead of schedule.

(2) Train friends and neighbors to respect your working hours.

Clients tell me about neighbors who say things like, "I told the UPS truck to leave the package at your house since you?re always home." Discourage phone calls with a prepared response, like "I will call you after four o?clock today." You will be tested. Prepare to hang tough.

(3) Get the family on board.

Deal with their concerns before you start and be prepared to show how you are creating a win-win situation. Clarify what counts as an emergency ? a valid reason to interrupt while you are working - and what can wait till dinnertime.

(4) Build breaks into your schedule.

When I started my own business, I was warned, "Plan to get out of the house! Otherwise you'll never leave your desk."

Frankly, I didn?t get it.

Why wouldn?t I take breaks? Now as I find myself answering just one more email, or adding two more paragraphs to an article, I see the clock move and realize I must stop if I want to get to the gym or the store before closing time.

Bonus Tip: A dog will force you to get moving, no matter what else is going on in your life.

(5) Make promises you will be motivated to keep.

My weekly ezine motivates me to write at least one article a week. You may be energized by company and client deadlines.

As your responsibilities grow, you will tend to accumulate more and more "real" deadlines and it?s easier to stay motivated. But in the early stages, you?re isolated, you?re working hard and results don?t appear immediately. That?s why some people hire coaches and consultants to create accountability.

(7) Give yourself time to test your commitment.

Not everyone enjoys the work-at-home option. My clients tell me they need six to twelve months to decide how they are responding to this arrangement. You may decide to return to a workplace where you can see real people everyday. Or you may get hooked on having a dog-friendly, gossip-free workplace where you can open the windows all year round.

No-Holds-Barred Conversation with Dan Lok - Part 1

 by: Dan Lok

Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?

To answer your question, I'll assume you're a junior copywriter or marketing consultant.

When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners. I'd go to networking events and try to get business. (Sucks!)

Sometimes I'd do a little 'switchcraft' and call the companies who sent me direct mail letters.

Before I had a track record, I wrote a lot on a results-oriented basis. This is also know as a 'sink or swim' or 'thrive or starve' approach.

I'd write an ad or sales letter for a client, with the guarantee that if the ad didn't work, I didn't get paid. If the ad did work, I'd receive a flat fee.

Once I'd proven myself as a credible, conversion-oriented copywriter, I switched to requesting compensation based on a percentage of the sales. Ultimately, I changed to a flat fee, plus a percentage.

It wasn't easy. It's a good thing that 'thin is in' because I've been through a lot of lean and hungry months. I got ripped off so many times I can't even count them. Understand... I'm not saying this is what you should do, but that's what I DID.

In the beginning, you have to be pretty much shameless and willing to check your ego at the door. Be prepared to take on any kind of job for any kind of price. You want to make yourself damn busy. You want the law of supply and demand to work in your favor.

Your goal is to build up a portfolio of satisfied clients as quickly as humanly possible.

If it soothes your wounded ego, think of the process as 'earning as you're learning.' By taking a wide variety of jobs, you'll not only hone your skills a hell a lot faster, you'll also build up a reputation as someone who's 'earned his chops.'

And don't forget to collect testimonials.

Success breeds success.

Ultimately, just like me, when you're in demand, you'll be able to name your own price and do business on your own terms. If a prospect has a problem with how much you charge, you don't need to have a problem with them.

All you have to say is, NEXT!'

Don't worry, if you're good at what you do, you don't have to 'settle for less.' (If you're not good at what you do, and aren't striving to make yourself better, you have no business being in business.)

Here's another plus about providing good value: your clients will tell other people about you. You won't have to go looking for clients; clients will come looking for you. That's the position you want to be in?at the head of the 'receiving line,' picking and choosing your clients.

Your skills are in demand. The business world needs good copywriters. And good copywriters are rare. So the pro's in this profession are always in high demand.

As a marketing consultant or copywriter, you're better off if you don't have to engage in actively persuading prospects to hire you. You're in a much more powerful position, of course, if they come to you.

An excellent way to make yourself the 'go-to' writer that everyone wants is to establish yourself as an expert. Writing a book, creating a website and speaking at events are all excellent ways to gain a reputation as 'Miss Information' or 'Mr. Know-It-All.'

Question: What's an easy way to deal with lingering doubts and questions about an offer with the best ways to create urgency and compel people to act now?

As any good copywriter or marketer will tell you, overcoming resistance is essential to closing a sale. And as any successful copywriter or marketer may keep secret, there are essentially 5 foolproof ways to create a sense of urgency.

1) Limited Time

Time waits for no man, and neither should your offer. Set a time limit to send a clear message that says, 'You must act NOW.' Be sure to state a very specific deadline. Dont say 'This offer will expire soon.'

Do say, 'This offer will expire on July 20, 2004' or 'This offer will expire at midnight on June 12th' or 'This offer will expire in 10 days.' I think you know what I mean.

2) Limited Quantity

What do diamonds, vintage wine, and a triple-play in baseball have in common? They're valuable because they exist in limited quantity. Give your 'Widget' the same value by advertising that only a limited number of these Widgets were produced. Or say that only a limited number of these Widgets will be sold.

Again, be very specific. The above example should really read: 'Only 341 of these Widgets will be sold at this special 38%-off discount price.'

For a double-whammy, add a little financial incentive to your limited quantity offer: 'Only a limited number of these Widgets will be sold at THIS special price' or 'Only a limited number of these FREE BONUES will be given out.'

3) Exclusivity

People want to feel special and like they're getting something that other people aren't. Thats why the 'golf club members only' deal work so well...

4) Superiority

I've got an ego, you've got an ego, and you can bet your sales message that your prospect has an ego. Appeal to it with offers that say, 'This deal is ONLY for action takers.' and 'This deal is ONLY for successful people.'

5) Popularity

People like things that are popular and they trust what other people like... even if they don't know those people. It's the reason that restaurateurs always put customers in the front windows...you don't want a prospective diner looking in on a bunch of empty seats...

People like to be part of the 'popular crowd' and they also don't want to experience the pain of being on the outside looking in. So stir up the pain and remind your visitors what they will miss out or lose if they dont act now.

These two tactics are a one-two punch that will knock consumers right out of their lethargy and right into your offer.

How to Start A Business Plan

 by: John Mussi

A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs sales personnel, suppliers, and others about your operations and goals.

Plan Your Work

The importance of a comprehensive, thoughtful business plan cannot be overemphasized. Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, and achievement of your goals and objectives.

Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. But just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan.

Before you begin writing your business plan, consider four core questions:

What service or product does your business provide and what needs does it fill?

Who are the potential customers for your product or service and why will they purchase it from you?

How will you reach your potential customers?

Where will you get the financial resources to start your business?

You may freely reprint this information on your website provided the following caption remains intact.

?This information courtesy of http://www.directonlineloans.co.uk Click here to see full range of loans.?

Useful Tips On Avoiding Credit and Charge Card Fraud

 by: John Mussi

Credit and charge card fraud costs cardholders and issuers hundreds of millions of dollars each year. While theft is the most obvious form of fraud, it can occur in other ways. For example, someone may use your card number without your knowledge.

It's not always possible to prevent credit or charge card fraud from happening. But there are a few steps you can take to make it more difficult for a crook to capture your card or card numbers and minimize the possibility.

Do:

Sign your cards as soon as they arrive.

Carry your cards separately from your wallet, in a zippered compartment, a business card holder, or another small pouch.

Keep a record of your account numbers, their expiration dates, and the phone number and address of each company in a secure place.

Keep an eye on your card during the transaction, and get it back as quickly as possible.

Void incorrect receipts.

Destroy carbons.

Save receipts to compare with billing statements.

Open bills promptly and reconcile accounts monthly, just as you would your checking account.

Report any questionable charges promptly to the card issuer.

Notify card companies in advance of a change in address.

Don't:

Lend your card(s) to anyone.

Leave cards or receipts lying around.

Sign a blank receipt. When you sign a receipt, draw a line through any blank spaces above the total.

Write your account number on a postcard or the outside of an envelope.

Give out your account number over the phone unless you're making the call to a company you know is reputable.

Reporting Losses and Fraud If you lose your credit or charge cards or if you realize they've been lost or stolen, immediately call the issuer(s). Many companies have toll-free numbers and 24-hour service to deal with such emergencies.

You may freely reprint this information on your website provided the following caption remains intact.

?This information courtesy of http://www.directonlineloans.co.uk Click here to see full range of loans.?

Useful Tips When Choosing Credit Cards

 by: John Mussi

Chances are you have received your share of "pre-approved" credit card offers in the mail, some with low introductory rates and other perks. Many of these solicitations urge you to accept "before the offer expires." Before you accept, shop around to get the best deal.

Credit Card Terms:

A credit card is a form of borrowing that often involves charges. Credit terms and conditions affect your overall cost. So it's wise to compare terms and fees before you agree to open a credit or charge card account. The following are some important terms to consider that generally must be disclosed in credit card applications or in solicitations that require no application.

Annual Percentage Rate:

The APR is a measure of the cost of credit, expressed as a yearly rate. It also must be disclosed before you become obligated on the account and on your account statements. Some credit card plans allow the issuer to change your APR when interest rates or other economic indicators - called indexes - change. Because the rate change is linked to the index's performance, these plans are called "variable rate" programs.

Free Period:

Also called a "grace period," a free period lets you avoid finance charges by paying your balance in full before the due date. Knowing whether a card gives you a free period is especially important if you plan to pay your account in full each month. Without a free period, the card issuer may impose a finance charge from the date you use your card or from the date each transaction is posted to your account. If your card includes a free period, the issuer must mail your bill at least 14 days before the due date so you'll have enough time to pay.

Annual Fees:

Most issuers charge annual membership or participation fees.

Transaction Fees and Other Charges:

A card may include other costs. Some issuers charge a fee if you use the card to get a cash advance, make a late payment, or exceed your credit limit. Some charge a monthly fee whether or not you use the card.

Other Costs and Features:

Credit terms vary among issuers. When shopping for a card, think about how you plan to use it. If you expect to pay your bills in full each month, the annual fee and other charges may be more important than the periodic rate and the APR, if there is a grace period for purchases. However, if you use the cash advance feature, many cards do not permit a grace period for the amounts due - even if they have a grace period for purchases. So, it may still be wise to consider the APR and balance computation method. Also, if you plan to pay for purchases over time, the APR and the balance computation method are definitely major considerations.

You'll probably also want to consider if the credit limit is high enough, how widely the card is accepted, and the plan's services and features.

Useful Tips:

Keep these tips in mind when looking for or using a credit or charge card.

Shop around for the plan that best fits your needs.

Make sure you understand a plan's terms before you accept the card.

Hold on to receipts to reconcile charges when your bill arrives.

Protect your cards and account numbers to prevent unauthorized use.

Draw a line through blank spaces on charge slips so the amount can't be changed.

Keep a record - in a safe place separate from your cards - of your account numbers, expiration dates and the phone numbers of each issuer to report a loss quickly.

Carry only the cards you think you'll use.

You may freely reprint this information on your website provided the following caption remains intact.

?This information courtesy of http://www.directonlineloans.co.uk Click here to see full range of loans.?

How To Become A Data-Feed Super Affiliate

 by: Konstantin Goudkov

I am not going to describe what a product feed (or a data-feed) is. There is a lot of information out there about how to use one to build sites. Instead, I want to talk about how you can actually make more sales with data-feed sites.

The program that I manage offers a product feed, and I get a chance to see a sad picture of many good affiliates wasting their potential.

Here is my advice from the affiliate manager's perspective.

Whenever you join (or think bout joining) a program, you need to look for two things:

• Temporary or permanent opportunities

• Flaws of a merchant

Here is an example of an opportunity that was created by an outside factor.

Recently, we got removed from the Yahoo index because of a penalty. I have no idea when (or if) we will get included back in, but I do know that it makes one decision much easier for our affiliates.

Judging by the numerous posts on various SEO-related message boards, it looks like Google and Yahoo use very different algorithms to rank pages. So for any given site, you have a choice to make. You can optimize for Yahoo, for Google, or for both.

Since Yahoo and Google use different algorithms, it is going to be hard to optimize the same set of pages for both of those engines at the same time, unless you employ heavy cloaking. And the way I see it, for an affiliate, it is better to appear high on one search engine than to appear low on both of them in an attempt to optimize for different algorithms at the same time.

Imagine that you are one of our affiliates. Given the information I just told you, shouldn't you concentrate on Yahoo for that data-feed site that is being used to promote our products?

Why spend (at least) half of your time and resources on optimizing for Google when you know that we are nowhere to be found in Yahoo?

You have to have an extremely well linked and optimized site to get ahead of the merchant for the exact product-name search terms. The merchant is your biggest obstacle when it comes to the search engine traffic. So if there is a route that lets you get around that obstacle - take it!

Most of our well-performing affiliates did just that. Either intentionally or unintentionally, they ended up making much more money by appearing high in Yahoo results, while not being ranked high in Google.

So on a practical side of things, here is what you should do.

For your existing merchants, check if they are removed from the index in any of the major search engines, and if they are, then start reading and implementing SEO tips for that particular engine.

And if you are thinking about joining a program and can't decide between several merchants, then check if any of them is not in the index of either Yahoo or Google. If you find a merchant like that - drop everything else you are doing and jump on that program.

As far as theory goes, this was just a simple, but specific example of what you should look for to make your efforts pay off. There are many different opportunities to get ahead in existing programs with data-feed sites; you just have to look for them.

Now, let's talk about flaws of merchants and how you can exploit them to make more money and help consumers at the same time.

I will give another specific example, but you should be able to apply this concept to many different programs.

Our site has one huge structural flaw: we only list products by product-oriented categories.

In other words, there is no way to navigate our site by a specific occasion or by the purchasing intent of a visitor.

You can follow a path like:

widgets -> wooden widgets -> red wooden widgets

This setup works fine for some type of shoppers, but is a complete turn-off for others.

And the problem is that most affiliates simply mirror the catalog structure of a merchant according to their feed.

But if you structured your site to list widgets as:

• widgets for birthdays

• widgets for girlfriends

• widgets for those who are over 50

• the Independence Day widgets

  
  etc.

then you would attract different type of shoppers. You would no longer compete with the merchant, but instead you would complement them.

A visitor who is looking for a gift for his 50-something friend and has no idea that a red wooden widget would be perfect, will not travel down the path laid out by our catalog. So if he gets to our home page, we simply lose a sale. And if your data-feed-based site follows the same structure - you lose a sale as well.

Also, since the visitor does not know that he really wants a red wooden widget, he we not use those keywords while searching for a present on the search engines.

But if you attracted that visitor to your site, presented him with ideas for older friends' birthday gifts and guided him to that specific widget's page - then we would make a sale, you would make a commission, and the visitor (turned customer) would get his present with much less searching around. Everyone wins.

Such approach takes more work than simply cloning the merchant's site with a feed, but affiliates who actually do something to complement merchant instead competing with them make a lot more money. After all, if you create a copy of a merchant's site - you are not only competing with the merchant, you are also competing with all of their affiliates that use the same feed in the same way.

The Zero Down 80/20 Mortgage

 by: Matthew Allen

This is an excellent loan for those that are lacking the down payment required for other types of mortgages.

The 80 20 mortgage is simply two loans for 100% of the purchase price. It is a first mortgage at 80% of the purchase price with a 20% second mortgage.

If you are a conforming borrower, doing your loan in this manner will save you from having to pay mortgage insurance. Mortgage insurance is almost always required when you have less than 20% down. But with the 80 20 loan you avoid this necessary evil.

If you are a sub-prime borrower, doing you loan in this manner will typically keep your interest rates ?% to 2.5% lower than doing a 100% one loan. A 100% one loan is simply one loan for the entire purchase price.

Many times you will have two choices when it comes to the second mortgage portion of the 80 20 mortgage. The second mortgage can either be a fixed second mortgage or it can be a line of credit.

If it is a fixed second mortgage. The interest rate is fixed for the entire length of the mortgage. Most fixed second mortgages are a 30 due in 15. Meaning that the second mortgage is amortized over 30 years, but is due in 15 years. Basically it is a balloon payment. Don?t let this scare you. Statistically people refinance or sell their home every 7 to 9 years any ways.

If it is a line of credit as the second mortgage. The interest rate will fluctuate as the Federal Reserve adjusts the prime interest rate up or down. The benefit of going with the line of credit as the second mortgage is that the interest rate is normally much lower than the fixed second mortgages rate. It can be 2% to 5% lower.

If you are considering doing the 80 20 loan have your loan officer compare the two different options if you have both available to you.

You may also want to consider an 80 20 interest only loan. The interest only loan could save you hundreds of dollars in mortgage payments every month. This can help you purchase a more expensive home or keep the payments down on the home you want to buy

Can It Be? Is There Advertising People Actually Love?

 by: Scott Rauber

Can it be???

Is there advertising that people actually love?

You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a company would put their logo and contact information on, and then give away. They are used by many businesses all over the world to help maintain, and increase the amount of business they do with their customers every day.

Why do people love it? Because we view the item more as a gift from the giver instead of an advertising tool. Have you ever been handed a logoed scratch pad, coffee mug, pen, coaster, calendar, etc. and then said THANK YOU? Of course you have. We all have.

When you accept it, an emotional (almost an obligation to do business with) type of attachment is created in you. A kind of warm & fuzzy feeling if you will. For a long time they'll remember the gift you gave, and in order to show their appreciation to you, almost instinctively, they'll try to do more business with you. That's the secret behind this type of advertising!!!

And that's why it's The ONLY type of advertising people love. AND it'll work powerfully for you too!!

The next time you're pondering ways to increase your business, consider using promotional items.

Scott Rauber , Biz Promo, LLC

727-733-8387 getmorebiznow@verizon.net

Short Messaging Service (SMS) for Enterprise Messaging

 by: Vijay Shukla

Short Messaging Service (SMS) for Enterprise Messaging

SMS for Enterprise Messaging ? Value added services

Short message service, usually called SMS, is a globally accepted wireless service for enterprise messaging (mobile value added services) that enables the transmission of alphanumeric messages between mobile subscribers and external systems such as electronic mail, paging, and voice-mail systems.

The text comprises letters or numbers or an alphanumeric combination. SMS was created as part of the GSM Phase 1 standard. Each short text message is up to 160 characters is length when Latin alphabets are used and 70 characters in length when non-Latin alphabets such as Arabic and Chinese are used.

SMS comprises two basic point-to-point services:

• Mobile-Terminated short message (MT)

• Mobile-Originated short message (MO)

SMS Mobile-Terminated (SMS MT)

SMS (MT) are transported from the SMSC to the handset and can be submitted to the SMSC by other mobile subscribers via MO-SM or by other sources such as voice-mail systems, paging networks, or operators

SMS MT Services allow the deployment of various applications such as:

• Information Services (loyalty card members, delivery confirmation etc.)

• Real-time notifications and alerts (banking, finance and stock alerts, travel, sporting results)

• Direct Marketing offerings (promotions, new product announcement, events and shows, m-coupons)

• Ring tones, Logo downloads

• Quiz, live games

SMS Mobile-Originated (SMS MO)

SMS MO are transported from a MO-capable handset to the SMSC and can be destined to other mobile subscribers or for subscribers on fixed networks such as paging networks or Internet protocol (IP) networks (including the Internet and private e-mail networks).

SMS MO Services are typically used in deploying applications to receive information from Mobile users to an external short messaging entity, which is typically a computer connected to the internet. Such request for information is made by sending an SMS from their mobile phones to a service number linked to the service of the content provider.

Typical SMS MO service examples are dedicated requests, voting or quiz applications. A customer can register his request for information e.g. Text ?Product ABC? to +44 7979458584 to know the product details of the product or to text ?Yes? to a mobile number to confirm presence in an event.

Why do enterprises need SMS based mobile data services?

SMS based mobile data services are not necessary for every enterprise or every division within an enterprise. As with any new communications/ IT application or service, the investment and cost of an implementation must be balanced by a sufficient economic return. Several research firms have stated that two to three years after a mobile data services implementation a company should see a positive return on their investment.

However, there are a few compelling reasons for enterprises to get on to tap the potential of SMS based mobile data services. For many enterprises, such wireless initiatives form ways to advance customer service, productivity, cost reduction, or simply functionality necessary to remain competitive. A good example is the financial industry where wireless services have played a role in maintaining competitive position in the consumer market. Many leading banks, stock brokers and mutual funds have already started such service in which their customers receive pre-defined ?business-rules? driven alerts or notifications. These notifications or alerts are a result of SMS enabling of business processes. Such a service eliminates the need of conventional getting connected on voice, thereby reducing direct communication cost and indirect costs (time of people making voice calls) and complexity involved in the business process.

Of late, innovative and cost effective and business models for SMS based mobile data services have emerged by which the enterprises are not required to own the wireless communication infrastructure required for the said service. Instead, they get all the benefits by the hugely successful ?pay-as-you-go? model. This reduces total cost of ownership of the new initiative.

There are a few Mobile Value Added Service Providers (MVASP) that have emerged in the past couple of years which provide high quality service as compared to operators, who do not focus in enterprise wireless messaging as the size of the market is sub-optimal from the perspective of operators. Moreover, the expertise required in providing high quality and end-to-end service requires expertise in both IT industry and telecommunications verticals which makes this service offering unique. Many enterprises globally are already benefiting from such SMS based wireless initiative to reduce cost and increase operational efficiency at work.

To deliberate and decide, whether SMS based mobile data services will provide tangible economic benefit to their business, there are a number of questions enterprises should ask can themselves. This type of strategising is a first step in defining the value SMS based mobile data services provide and is necessary to avoid initiatives that provide ?neat? capability without sufficient and early return. When evaluating your needs for mobile data services, questions to ask include:

• What all business processes, in which if the concerned person gets to know relevant information on the move, he/she will be able to take desired action?

• Is a significant percentage of an organisation?s work or workforce away from a fixed place of business?

• Is my enterprise ready for such a kind of initiative?

• Would such an initiative have the potential to reduce my total cost of communications?

• Can remote users easily access pertinent information from internal systems?

• What are my competitors doing with regard to wireless applications?

• Will using SMS based mobile data services improve my customer service?

Mobile data services are aimed to increase operational efficiency and reduce costs. When computing the actual return on a wireless initiative, one must look at cost savings from increased efficiencies, productivity, customer satisfaction, and other such metrics. This is substantially more complex than discounting revenue generation, because many of the metrics are approximates and many of the benefits very subtle, but this estimation gives the most accurate measure of success.

Many companies provides mobile data services like ValueFirst Messaging Pvt. Ltd. www.vfirst.com is a leading enterprise messaging services company in India provides SMS on GSM/CDMA/GPRS also provides SMS sending software / applications services and products.

There are a number of metrics that will assist in determining the return of a wireless initiative. Take careful attention to assure that the metrics used relate directly to the type of solution. For example, when deploying SMSbased mobile data services for maintenance, look at the amount of time spent on a sales call. If billing is incorporated into the system, check the change in the billing cycle, to see that it has decreased. Some other metrics that may help measure the success of a wireless implementation are:

• Increased sales per employee

• Decreased time per maintenance call

• Increased customer service levels

• Reduced turnaround time

• Reduced communication costs

This is the Power of PR

 by: Robert A. Kelly

The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization?s success.

Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager?s important outside audiences ? behaviors that MOST affect his or her operation.

That?s how external stakeholder behaviors are created that help achieve managerial objectives. In particular when managers persuade those key outside folks to their way of thinking, then move them to take actions that help the manager?s department, division or subsidiary succeed.

A basic public relations blueprint looks like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

So, two key messages radiating from that fundamental premise are (1) your public relations effort must involve more than special events, brochures and news releases if you really want to get your money?s worth, and (2), the right PR really CAN alter individual perception and lead to changed behaviors that help you succeed!

A variety of results can flow from this managerial approach to public relations. It can generate follow-on activity like customers making repeat purchases; stronger relationships with the educational, labor, financial and healthcare communities; improved relations with government agencies and legislative bodies; prospects starting to work with you, and even capital givers or specifying sources looking your way

You can even see results such as community service and sponsorship opportunities; new proposals for strategic alliances and joint ventures; enhanced activist group relations, and expanded feedback channels; rebounds in showroom visits; and membership applications on the rise, not to mention new thoughtleader and special event contacts.

Because those kinds of results can be expected from such a high-impact blueprint, your PR staff ? agency or staff ? must be committed to you, as the senior project manager, to the PR blueprint and its implementation, starting with target audience perception monitoring.

Certainly you agree that your most important outside audiences really must perceive your operations, products or services in a positive light if you are to succeed. So be certain that your PR staff is completely onboard for the whole effort. Be especially careful that they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.

Review the PR blueprint in detail, especially the plan for monitoring and gathering perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with the interchange? Have you experienced problems with our people or procedures?

The perception monitoring phases of your program can obviously be handled by professional survey people IF the budget is there. But you can always choose to use your PR people who are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

Let?s talk about the public relations goal. You need one that addresses the aberrations that cropped up during your key audience perception monitoring. In all probability, it will aim to straighten out that dangerous misconception, or correct that gross inaccuracy, or do something about that hurtful rumor.

Of course, when you set a goal, you need a strategy that shows you how to get there. You have three strategic choices when it comes to handling a perception or opinion challenge: create perception where there may be none, change the perception, or reinforce it. A bad strategy pick will taste like ketchup on your pecan pie, so be certain the new strategy fits well with your new public relations goal. For example, you don?t want to select ?change? when the facts dictate a ?reinforce? strategy.

Here?s some really hard work for your PR team, because they now must come up with some carefully targeted, corrective language. Words that are compelling, persuasive and believable AND clear and factual. You must do this if you are to correct a perception by shifting opinion towards your point of view, leading to the desired behaviors.

After going over your message for impact and persuasiveness with your communications specialists, work with them to select the communications tactics most likely to carry your words to the attention of your target audience. You can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be sure that the tactics you pick are known to reach folks just like your audience members.

Taking no chances with the time-honored warning that the credibility of a message can depend on how it?s delivered, consider introducing it to smaller gatherings rather than using higher-profile tactics such as news releases or talk show appearances. When the calls for progress reports get loud enough, you can respond by returning to the field with your PR folks for a second perception monitoring session with members of your external audience. Using many of the same questions used in the first benchmark session, you?ll now be alert for signs that the bad news perception is being altered in your direction.

Should things slow down, you can always accelerate matters by using more communications tactics along with increased frequencies.

In this way, you employ the unique power of public relations in just the right way. You alter individual perception, resulting in changed behaviors that lead directly to your organization?s success.

end

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1085 including guidelines and resource box.

Robert A. Kelly © 2004.

How to Avoid the Legal Pitfalls when Setting up Your New Business

 by: BrainyBusiness

How To Avoid The Legal Pitfalls when Setting up Your Own Business

No matter who you are you will make mistakes at some point in your business life and unfortunately the law is not very forgiving - ignorance is not a defence. Here are some of the common pitfalls to watch out for when setting up your own business.

Partnerships

A partnership is formed when two or more parties form to start a business, sharing the workload and investing capital to get things going. It is always wise to have a written partnership agreement and get it checked by a solicitor. If you do not have a proper agreement and it all goes wrong, the partnership will be covered by the Partnership Act 1890, whose provisions may not always seem fair.

For example, under it partners can withdraw without giving notice. This could mean they insist on the immediate return of their capital and the business may be forced to close down as a result. If you do not however, have an agreement you may be liable for all sorts of costs and you have no legal standing. It is very important to make sure all of your agreements are legal and will withstand in a court of law.

Clarify Relationships

You can find yourself in a partnership without realising it, for example, if you run a business with somebody but don't employ them, this often happens with husbands and wives or other family members. In a partnership, each partner is responsible for business debts incurred by other partners and there is no limit to their liability.

Put Everything in Writing

I cannot stress enough how important it is to have everything in writing. If things go wrong you have no legal standing without some form of documentation (which includes all correspondence), contracts are the basis of all business relationships. A contract will include four key components: Consideration, an obligation to pay or a promise to provide something in return for something of value. Certainty, the contract must clearly state what is expected of all parties. The intention to be legally bound and an offer and an acceptance. However, contracts can be oral and it isn't always clear when one has been made.

Confirm every agreement in writing so everyone knows where they stand. What is the brief? Who will pay? When? How much? Are expenses included? What are the acceptance criteria? Who will own copyright? It is important that all aspects are covered and that there are no grey areas.

Make Sure all Employees Have a Contract

It is very important to have a contract of employment in place from day one for all employees. Make sure that all new employees are entitled to work in this country, or you could face heavy penalties. The contracts act to protect both parties.

Know your Employment Laws

Employment laws in this country are very precise on what you can and cannot do. Before you fire someone, make them redundant or change their terms and conditions of employment, take legal advice. If you don't, you could find yourself open to claims for unfair dismissal, discrimination or breach of contract. Also warn employees that discrimination, sexual harassment and other illegal acts will not be tolerated.

The Importance of Health & Safety

If you fail to carry out your health and safety obligations you may face prosecution, your insurance premiums may rise and you may find difficulty in obtaining insurance altogether. In the worst cases your business may be closed until you adhere to the Health & Safety laws. Information packs are available from the Health & Safety Executive which will outline your legal requirements. The Government are legally entitled to carry out spot checks on your premises at any time.

Make Sure you are Insured

Insurance is vital from a financial viewpoint. There are also legal requirements for employer's and public liability insurance. If you sell products, product liability insurance will protect you if someone injured by a defect in your product successfully sues you.

Are you Covered?

Many people find it hard to imagine that work they have done will result in a claim for hundreds of thousands of pounds. However, most people only contribute a link in a chain, so the effects of a mistake can be out of all proportion to their individual contribution. If you offer services or advice you must get adequate professional indemnity insurance. Indemnity cover is needed for years after the work has been done, because it has to cover when the claim is made. Failure to do this will leave you open to claims that may make you bankrupt!

Terms and Conditions

If you don't spell out in black and white your terms and conditions of trade (T&Cs) you are giving you customers the licence to pay you when they feel like it. And if they go into liquidation before paying you, you may not be able to reclaim your goods if you do not have a Retention of Title clause in your Terms & Condition?s. Draft some suitable Terms & Condition?s for your business and ask a solicitor to check them. You must ensure your customer agrees to them, and ideally, signs them when placing an order.

Data Protection

If you keep any information about individuals you may need to notify the Data Protection Commissioner. It is not expensive (approximately ?35 per year) and very simple to do. However, it is a criminal offence to break the law on data protection. If you are caught, you face a fine of ?5,000 plus costs in a Magistrate's Court, or an unlimited fine in the High Court. Contact your local government who will be able to guide you in the right direction to obtaining the relevant information.

Read the Small Print

Read all loan and overdraft agreements carefully to ensure you understand what you are letting yourself in for. Be very wary of signing personal guarantees. Banks often seek to over secure' their lending. Once you have signed any paperwork you will be legally bound to any terms and conditions that are set out in the small print, no matter how unreasonable they may be. It is imperative that you read all small print before signing anything.

Property Pitfalls

Be careful when signing lease agreements, especially for property. Even if you move and sell the lease on, you could find yourself liable if the next person defaults. Check whether you will be liable to repair and improve the property under the terms of your lease.

Avoiding the legal pitfalls will help ensure that smooth running of your business and will also prevent you from receiving any unwelcome fines.

How to Create Well-Defined Processes

 by: Chris Anderson

Interested in learning how to reduce development time, save money and stay in control? Business professionals can learn how to create well-defined processes with the easy-to-manage Process Approach of Plan-Do-Check-Act.

Real Tools for Real Business Process

In MBA courses, students come across a lot of buzzwords and the theories behind them. And in the textbook, the terms look and sound great. But after they finish with their classes, they think to themselves: so now what I can I do with all of these terms like process mapping and control? How can I use these tools in my job, and why is it important for my business ? in the real world?

A Fresh, New Look Management Effectiveness

Even though these business men and women are feeling a little discouraged, they still know the importance of attaining this knowledge. So, for their jobs, they look to take further courses out there like ?How to Create Well-Defined Processes to Build Effective Management Systems.? They are a little skeptical going in, thinking that they will get just more of the same quick and simple definitions. But, surprisingly, they are happy to say that such a course shows them something quite different.

These courses fill in the missing context that they need. It thoroughly shows them the how, and thoughtfully explains the why. They receive a fresh outlook, and many highly recommend it to anyone who wishes to improve their business.

Easy Learning Process

Fortunately, because of such a course?s open classroom environment, the instructors can answer both general and specific questions. The setting welcomes participation and discussion to develop solutions, which on-the-go business professionals very much appreciate. And so did Otis Jones, PMO Manager at Sara Lee Baking Group, who attended such a course. He was especially impressed with the user friendliness of the course content.

?Process mapping, process variability and the various process diagnostic tools were all excellent lessons to learn,? Jones said. ?The detail that they gave me in these areas was exactly what I was hoping for.? Jones also said that he would push for other Sara Lee managers to take such a course so that they can better prepare for their business discovery phase. Next Jones will implement the information he learned into his company?s internal training documents.

Gain Process Knowledge

And many others too are encouraged. Such courses prove to them that a business does not have to just hope for the best of luck. Business owners and executives can clearly define processes, and then monitor and improve them to keep the system consistent, efficient and effective. With Plan-Do-Check-Act, this can let one see if there is any waste in the system, and also how to reduce this waste and save money.

Walk Away Empowered

Individuals can walk away energized with a sense of empowerment. They can walk away with the profound knowledge that they can make tangible improvements in everyday processes. Everyone desires to feel better about their jobs and businesses, and through this type of course they can take the first steps to learn how.

The Long Term Benefits From Pay Per Click Advertising

 by: Kevin OHara

The long term benefits from pay per click advertising.

Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. This form of brand awareness can be applied to a company of any size, large or small. If you take a look at a traditional magazine or newspaper ad, the companies are using that advertising to increase their brand awareness. The purpose of the ad is to direct the customer to their products or services but there is no chance to make a sale immediately. They are referred to a website or a retailer. When search engine advertising, as potential customers search the web looking for a product or service and see the same site come up in their searches time and time again it begins to create that same brand awareness for that product or service.

Over 85% of all searches on the Internet are done through search engines and they are the best tools for enhancing a company?s identity. They are identity builders, and they direct targeted consumers who are looking for your product or service right to your doorstep. In the long term, brand awareness can bring visitors to their site without additional advertising. By using the power of search engines you can use the Internet to deliver a targeted prospective customer who is actively looking for your products or services right to your doorstep and build long term brand awareness at the same time.

Business Funding

 by: Monte Zwang

Every business needs money at one time or another. The process of obtaining financing can be daunting and the chances of success limited if it is approached in a disorganized or haphazard way. Lenders are conservative critters; however it is important to understand that it is their job to lend money, and they are happy to do so if their risk is reasonable. The chances of obtaining a business loan are greatly enhanced if you adhere to the following procedure.

KNOW WHAT YOU NEED

Understand how you intend to use business financing, how much funding you need and how you intend to repay the loan. Be able to communicate this clearly and confidently with prospective lenders.

UNDERSTAND YOUR CURRENT SITUATION

If you are an existing business, are you profitable, and does your balance sheet have positive equity? What does your credit look like? Have a clear understanding of any existing liens and lien priority. Know your credit score and answers to derogatory credit issues (liens, judgments, slow pays, collection actions) before presenting your application. If there have been credit, profitability or equity issues in the past, present a credible argument as to why these issues have been resolved or how this loan will change this situation.

KNOW YOUR OPTIONS

All lending is critiqued from a risk standpoint. Certain levels of risk will qualify for certain types of financing. The level of risk is reflected in the cost of the financing. The more secure a lender's money is, the less it costs you. Get creative. Financing takes many forms, and is available from a wide range of sources.

Standard (conventional) bank financing usually offers the best interest rates, however it is the most difficult to qualify for. These loans appear as a long-term liability on the business balance sheet. Conventional loans are available through banks and other lending institutions and can be guaranteed in whole or part by the SBA.

Revolving Lines of Credit are another form of business financing. This type of loan is secured by accounts receivable or inventory and is available from a bank or an Asset Based Lender. Credit cards are a form of revolving line of credit. An Asset-Based Line of Credit (ABL) is considered alternative financing and is available to borrowers who are too highly leveraged for a bank.

Real Property, Equipment Leases and Notes are another form of business financing. In these contracts the collateral for the loan is the property or equipment itself. When there is no outstanding balance owed on the asset, the property or equipment could be used in a Sale-Leaseback transaction. Here, the asset is sold to the lender for cash, and the borrower leases the property from the lender until the loan is paid.

Landlords can be a source of financing. It is not uncommon for a landlord to contribute dollars or rent concessions to the development of a tenant?s space. For this loan, the landlord may require a Percentage of Gross Sales Clause in the lease as repayment. Extended vendor terms for purchase of product may provide short-term operating capital loans.

In the event that additional credit strength is required, loan guarantors or borrowing someone?s credit may help the borrower qualify for less expensive financing. Be flexible. Your final package may be comprised of several lending solutions

PRESENT A CLEAR AND UNDERSTANDABLE PROPOSAL

Lenders need to know who you are personally, professionally and financially. The lender needs to evaluate Income Tax returns (Corporate and Personal), financial statements (income statement and balance sheet) and a cash flow projection. The balance sheet has to look a specific way. The Current Ratio should be at least 1:1, and the Debt to Equity Ratio should be at least 4:1.

Be specific as to how the money is going to be used and how it will be paid back. Lenders want to know what is securing their debt. Lenders evaluate the quality of the collateral, and want to insure that it is adequate to secure the debt in case of default. A secondary source of repayment is required prior to granting standard financing. The personal guarantee of the borrower is often required. In some situations, a lender may seek secondary collateral. Secondary collateral is simply some other asset in which you have equity or ownership, i.e. equipment, property, inventory, notes.

Business funding is not difficult if the borrower is creative and realistic. Know how much money you need and how you are going to use it. Be prepared to defend your needs and anticipate the lender?s questions. In the event that a lender cannot grant your request, perhaps it is the way a loan is packaged. Find a lender who is willing to make recommendations that will help you find financing. A good lender will tell you quickly if they can help you or not. If an intelligent and organized package is presented, a timely response is warranted.

Menu Driven Business Planning

 by: Monte Zwang

So you want to open a restaurant? Many people come to me with their plans, and ideas after they have decided to build or open a restaurant. It is my responsibility to assist them in their planning process and determine how clearly they have thought their concept through. I ask them to show me a menu, and if their initial response is "I haven't gotten that far in my planning process yet," my response is ?You haven't started the planning process yet?.

A menu is the foundation of any restaurant; Guests will support or avoid a restaurant for its food. Starting with a preliminary menu is a simple and basic approach to restaurant development. Begin with a menu, and you are light years ahead in the restaurant development process. A menu will tell you and your Guest what you are trying to be as a business, and greatly enhance your chances for success.

I view a menu for content, image and pricing. Content (the actual items on the menu) will dictate service staffing needs, level of culinary experience and type of management required. Who will be doing the cooking, do they have experience in this type of food, and how much are you paying them?

Image is how the Guest will perceive the menu. Menu image helps define the targeted clientele and which other restaurants this operation would be competing with. Are the content and image of the menu appealing to your desired clientele? Pricing helps determine a potential restaurant?s competitive placement. Is the pricing for the type of food offered competitive with other's in the market area, and does it permit the ability to manage a profitable food cost? Pricing sets the Guest's expectations in terms of food and service quality. This perception will, in turn, help define appropriate staffing levels. The budgeting process can now begin. Analysis of menu content, image and pricing will tell prospective restaurant operators whether their concept is appropriate for a certain market area.

With a preliminary menu in hand, a prospective operator can target a location that will be convenient and appropriate for their desired clientele. Once a site or facility is selected, sales volumes can be projected based on number of seats, menu pricing and the competitive business analysis. With projected sales volumes, how much an operator can spend to acquire, remodel or build a facility is determined. Leases and/or purchase agreements can now be negotiated.

With a clear menu, competitive analysis, sales forecast and development budget, financing can realistically be sought. A business plan can be derived which, if taken to potential investors will demonstrate what type of return they can anticipate on their investment.

Any restaurant business plan must begin with a menu. A proposed menu provides the basics for many questions that must be answered during the restaurant development process. It creates an image of the restaurant, identifies targeted clientele, and defines the proposed restaurant's competition. A preliminary menu allows a sound basis for business budgeting, tests potential profitability, and dictates the development dollars required for a facility. Most importantly, beginning the business planning process with a menu maintains the focus of ownership on the importance of food and the impact it has on the success of the restaurant.

Should You Lie On Your Resume?

 by: Donna Monday

Warning: Lying on your resume could cost you your job and your freedom.

Picture this. You?re sitting at your desk working away happily at a company you?ve been employed with for ten years. You?ve had several promotions and you?re now a Sr. Assistant Manager.

You?ve got your eye on a top management position, which everyone says you?re a shoe-in to get. Your future looks bright, indeed. So, when the boss calls you into the office for something extremely important, you assume it?s going to be really good news.

Instead, it?s your worst nightmare.

Your boss hands you a letter of termination, and worse, you?re told that you better get a lawyer. The employer is going to press charges against you for criminal fraud. Why is all this happening to you?

Suddenly it comes back to you. You lied on your resume ten years ago and did some funky things to back up your lie. Now it?s finally caught up to you all these years later. But what?s the big deal?

Lying on a resume isn?t a crime is it?

Umm . . . Yes, it is. In fact, it?s a felony.

It?s an illegal act to lie on your resume about your credentials and intentionally mislead an employer by using measures such as hacking into computer databases or using toll-free phone numbers to verify false information.

If you?re ever caught fabricating outright lies about your experience and qualifications, be aware that you could literally go to jail ? even 10 years after the fact.

Getting caught in these types of lies may be easier than you think. Employers are doing more thorough background checking on potential employees and current employees applying for promotions. If you say you have a B.A. or a Masters degree, they won?t just take your word for it. Many employers will request a college transcript directly from your school to check if your statement is true.

So the next time you apply for a job either online or off line, remember that honesty is the best policy. By the way, it?ll also keep you out of the slammer.

Resume Writing and Preparation is Free Online

 by: Donna Monday

Creating a strong resume is a very important part of applying for a job, either online or off line. There are many resume writing services that will help you build an impressive resume for job interviews.

You can also learn how to write a resume for free by surfing the Internet for resume writing help. Many sites will show you tips and advice on choosing a resume style that works best for you.

You can also find samples of resumes, resume templates, resume software, and examples of resume cover sheets or letters.

Whether you?re looking to create a business resume, marketing resume, military resume, electronic resume, accounting resume, nursing resume, acting resume, sales resume, teacher resume, executive resume, student resume or a customer service resume, you can find great advice online with a little research.

When preparing your resume, keep in mind that employers use resumes for several purposes:

• Screen Applicants ? Most employers will only look at a resume for about 30 seconds to determine whether or not an applicant is a good fit for their organization.

• Develop Interview Questions ? Statements on your resume can be used to formulate questions they may ask during an interview.

• Communication Skills ? Employers want to see how well you express yourself.

• Qualifications ? Employers will reference your resume when making hiring decisions based on how closely your qualifications match their needs.

Writing a resume isn?t easy, but by studying various tips and advice, you can learn to create a type of resume that will get you one step closer to your ultimate goal of finding a great job.